How Consumers make Choices using Visuals

Aside from content, visuals play an integral role on the lives of today’s consumers. Scrolling on your Instagram feed, you are more likely to stop over a photo of a mouthwatering burger, or a Vans product with the masterpieces of Van Gogh.

Researchers found out that more consumers are looking into images than ratings or reviews. Online stores, social media pages and websites are grabbing visuals and aesthetics as opportunities to transcend competition. Visually-striking campaigns shout its message the loudest.

Your content will no longer be relevant if even a piece of image or a single clip is not included on your promotion. Take a look at these statistics to devour and consider on your next campaign:

Visuals? Choose the experts, Virtuoso Creative Solutions. Contact us today, virtuoso@athl.com.hk 

Comments(1)

  1. Erica
    2018-12-26 17:23:28

    nice article

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